Marketing
From Boomers to Millennials: A Comprehensive Look at the Sandwich Generation Phenomenon
The Sandwich Generation phenomenon, stretching from Boomers to Millennials, is reshaping traditional caregiving dynamics. Millennials, contrary to expectations, increasingly find themselves navigating the dual responsibilities of raising children and caring for aging parents, leveraging technology for efficient caregiving. The evolving landscape underscores the importance of intergenerational support networks and prompts the need for inclusive policies that cater to the diverse experiences within the Sandwich Generation.
